Search Engine Marketing is a powerful form of online marketing which allows companies to appear on search engine result pages. Search Engine Marketing focuses on generating traffic from targeted audience onto the website of an advertiser. Search Engine Marketing consist of: Search Engine Advertising and Search Engine Optimization.
Search Engine Advertising is the most cost effective way to reach a target audience in a short period of time. Search Engine Advertising could be PPC (pay-per-click) or CPC (cost-per-click) and they reach target audiences in different ways:
PPC/CPC adverts (Text Adverts, Banner Adverts, Display Adverts, Video Adverts) are created so that potential clients to see it in the sponsored section of a search engine results page. The advertising ranking is based on how much an advertiser pays for keywords (the more popular a keyword is, the more expensive it is) and how relevant the advertising is in relation to others in a search. With the correct SEA (Search Engine Advertising) planning advertisers can achieve an excellent ROI.
Benefits of Search Engine Advertising:
Search Engine Optimisation is the process of optimising website content to make it relevant to a specific target audience and to ensure it appears high up in search engines pages (Google, Yahoo, Bing, Yandex and others) in order to drive traffic to the website organically without paying for it.
Search Engine Optimisation as a process can take much longer to generate a good amount of organic traffic to a website when compared to Search Engine Advertising, but once the website has optimised it will continuously drive traffic to the site for free.
Benefits of Search Engine Optimisation:
The best practice for any business is the balanced combination of SEO (Search Engine Optimization) and SEA (Search Engine Advertising). It is very important to grow the website ranking by using an SEO strategy to generate constant free organic traffic of clients who are already interested in the type of products and services your business has to offer.
SEA (Search Engine Advertising) is the perfect way to introduce new types of products and services to the clients who may not have heard of them as well as push your products and services into new markets with new audiences.
The Yoppen Marketing team will create the best customized SEM strategy with a balanced combination of SEO and SEA for any business, be it B2B or B2C.
Many international companies are trying to reach new markets by hiring translators for PPC/CPC adverts. Our global experience in SEM has proven that the only SEM professionals who are native speakers of the language marketed in can do it effectively. Yoppen Marketing has a team of multilingual, international Google Certified professionals with SEM experience in many different industries as well as higher degrees in marketing/PR/Advertising/Strategic Management. Each and every SEM specialist at Yoppen Marketing not only speaks the language fluently but understands the culture of the targeted country implicitly.
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