Multilingual SEO – what is it, and why is it so important? There are few things more exciting for a growing company than expanding your services into a new territory – but when that territory does business in a language different from your own, it can also be a minefield of misunderstanding!
If your existing website has already been SEO optimized, it’s tempting just to have all the text translated, and leave it at that. But language is complex and nuanced, meaning that direct translations can end up meaning something completely different from what you intended. Just take a look at these very amusing examples!
Without the help of a native multilingual SEO translator, you can end up embarrassing yourself rather than winning new customers. Worse, you may actively offend the population you’re trying to win over.
In addition, the keywords and search phrases that users who speak a different language use to find the information they’re looking for can be completely different in a new country. They might also not even be using the same search engines as your original customers – Asian customers, for example, might be using Yandex and Baidu rather than Google.
It follows that your SEO strategy, including on-site SEO like alt tags and meta descriptions, as well as your off-site SEO tactics like keywords and search phrases, need to be personalized to cater for the language and culture of the country you’re entering too.
Taking language and cultural sensitivities into account, Yoppen can provide you with multilingual SEO content that is ready to impress – whether your customers are using Bing, Yandex, Baidu, Yahoo, Ask.com, AOL.com, or other sources to find the products and services they’re interested in buying.
Apart from all the standard search engine optimization strategies which we employ, such as keyword research, competitor research, SEO strategy, implementation and analytics, Yoppen can help you create multilingual search engine optimized content that is far more than just a translation!
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